Новости

Апрель 2008

The MALINA Program operating results for 2007
On 3 April 2008 the MALINA™ loyalty coalition program celebrated its second anniversary. Managers and Partners of the Program announce results of cooperation and share plans for the future.

Декабрь 2007

Half a million Beeline subscribers registered in the MALINA™ program
In December 2007 the 500 000-th subscriber of Beeline cellular communication company was registered in the MALINA™ program. Presently the coalition loyalty program comprises half a million Beeline Moscow subscribers and their amount is growing constantly.

Декабрь 2007

MALINA™, Beeline, 36.6, ILE DE BEAUTE, BP win Sales Business Awards!
On the evening of November 27th, the 2007 Sales Business Awards award ceremony was held in a former Soviet secret bunker (underground shelter) in the center of Moscow. The Sales Business Awards is the first professional prize in the sales, marketing and advertising sectors, where the very best companies are chosen by a jury composed of the market participants themselves.

Июль 2007

MALINA TOUR launch
MALINA™ has launched MALINA TOUR – a new addition to its line of Rewards that combines a wide selection of Tours and Hotels worldwide available exclusively to MALINA™ members. In exchange for Points, program members have access to exclusive discounts on the total amount of their tour order, including air tickets and hotel, and can enjoy very significant savings on their holiday spend – in the order of several hundreds of dollars

Июнь 2007

ILE DE BEAUTE joins MALINA™
ILE DE BEAUTE will be the next retail partner to join the MALINA™ program in Moscow. Owned and managed by “Edinaya Evropa-SB” ILE DE BEAUTE runs a fast-growing chain of Perfumery and Cosmetics shops.